As a New Yorker, do you need to get a pipe repaired? If you are a fictional character, you can ask the brothers Mario and Luigi for help! The family business is family owned The Super Mario Bros. plumbing service has officially launched its websitecomplete with testimonials, service area and even job offers.

… Okay, this is actually just an elaborate, if charming, marketing plan for the upcoming Super Mario Bros. movie, which recreates Mario and Luigi as Brooklyn plumbers before whisking them away to the Mushroom Kingdom. It's full of fun touches like a “Book Now” button that takes you to Fandango or a live chat feature with a surprising range of options. The aesthetic is a strange mix of retro simplicity and modern minimalism that seems odd, but the actual text and layout are pretty fun.

A small excerpt of the website It also details where the plumber's van will be seen in real life in the US. Over the next month, the van will visit New York, Austin, Boston, San Francisco and Los Angeles. Visit the van in person if you feel like it!

The Super Mario Bros. movie will be released on April 5th.

Written by Amelia Fruzzetti

An author and Nintendo fan based in Seattle, Washington. When she's not working for NinWire, she can be found eating pasta, writing stories, and wondering when Mother 3 will finally get an official localization.

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