Eric Cruz joined DDB San Francisco as Executive Creative Director and works with ECD Ben Wolan.

“Eric is different from me in a number of ways, and I know that,” said Wolan. “I wanted a partner who had different skills and experiences than me, but who shared the same passion for creativity as I did. Eric brings outstanding design and experience skills and with his global lens he will help us write more unexpected stories. I couldn’t be more excited to work with him, expand our creativity and expand the SF office. “

As a Filipino-American globalist, creative director, designer and educator, Cruz brings over 23 years of industry experience to the table. He has held various management positions at agencies around the world such as Sid Lee, AKQA, Leo Burnett and Wieden + Kennedy.

Most recently, as Sid Lee USA and Executive Creative Director for Innovation & Design at Digital Kitchen, Cruz was responsible for pushing the boundaries of digital storytelling, products, platforms and experiences for clients such as Facebook Reality Labs, Tubi, Journi, the Los Angeles Rams and Warner Brothers. Before that, as ECD of AKQA Shanghai, he headed the Greater China team and helped shape the future through innovative brand storytelling for Nike, Jordan, Converse, Apple, Airbnb, NBA, Diageo, J&J, Gore-Tex, Lycra, The. to help shape the city of Shanghai and Hong Kong. During his tenure as the creative director of Leo Burnett Malaysia, Cruz helped grow a traditional agency with 90 employees into a future-oriented agency with 320 employees.

Cruz started his career at Wieden + Kennedy, where he spent over 11 years in Portland, Tokyo and London. He was co-founder and director of the W + K Tokyo Lab, the agency’s creative think tank and experimental music brand. Cruz regularly lectures to inspire the next generation of talent and has taught design, advertising, and moving media at the Center for Creative Studies Detroit, Temple University Tokyo, and The One Academy Kuala Lumpur. Cruz was also a founding member of TEDx Shanghai, which aimed to spark China’s innovation renaissance through creative dialogue, exchange of ideas, and transformative evolution.

Cruz said, “The DDB network has a strong legacy and the vision to create Unexpected Works is one that I have followed throughout my career. The opportunity to deal with new economy brands and to explore new ways of brand building in the digital age and in Web 3.0 is super exciting. I am eager to shake things up with John (DDB SF President McCarthy), Ben and the great team at DDB SF. “

Cruz has received worldwide recognition on a number of fronts including the Tokyo ADC, Cannes Lions, ADC New York, One Show, D&AD, Spikes Asia, AdFest, The Webbys, and Japan Media Arts Festival.

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John McCarthy, President of DDB SF, said: “This is a great moment for us. Eric represents both the momentum of our growth so far and key skills to guide us into the future. He will undoubtedly be a fantastic partner for Ben. And.” I am incredibly excited to see what is to come for this dynamic team. “

Cruz is a Filipino-American globalist, creative, designer, and educator with over 23 years of industry experience. He is known for combining design, storytelling, experience and innovation to deliver the unexpected. Cruz also brings broad international experience, as he has held various management positions at agencies worldwide at Sid Lee, AKQA, Leo Burnett, and Wieden + Kennedy, are developing a model for the creative network of the future and researching how creativity can invent this morning.

Most recently as Sid Lee United States of America and Executive Creative Director for Innovation & Design for Digital Kitchen, Cruz led the task of exploring worlds beyond belief and the limits of digital storytelling, products, platforms and experiences for clients like Facebook Reality Labs, Tubi, Journi, the LA Rams and Moving Warner Brothers. Previously, as ECD of AKQA Shanghai, he headed the Greater China Team that helps shape the future for Nike through innovative brand storytelling, Jordan, Converse, Apple, Airbnb, NBA, Diageo, J&J, Gore-Tex, Lycra, The Shanghai city and Hong Kong. During his tenure as the creative director of Leo Burnett Malaysia, Cruz helped grow a traditional agency with 90 employees into a future-oriented agency with 320 employees.

Wolan said, “Eric is different from me in a number of ways and he is very aware of that. I wanted a partner who had different skills and experiences than me, but who shared the same passion for creativity as me. Eric brings great design and experience with skills and with his global perspective he will help us write more unexpected stories. I couldn’t be more excited to work with him, expand our creativity and expand the SF office.

Cruz began his career at Wieden + Kennedy, where he worked in Portland, Tokyo and London. He was co-founder and director of the W + K Tokyo Lab, the agency’s creative think tank and experimental music brand. Cruz regularly lectures to inspire the next generation of talent and has taught design, advertising and moving media at the Center for Creative Studies Detroit, Temple University Tokyo and The One Academy Kuala Lumpur. Cruz was also a founding member of TEDx Shanghai, which aimed to ignite China Innovation renaissance through creative dialogue, exchange of ideas and transformative evolution.

Cruz said, “The DDB network has a strong legacy and the vision to create Unexpected Works is one that I have followed throughout my career. The opportunity to deal with brands of the new economy and explore new ways of branding in the digital age and Web 3.0 is super exciting. I am eager to shake things up with John, Ben and the great team at DDB SF! ”

Cruz was recognized by the Tokyo ADC, Cannes Lions, ADC New York, A show, D&AD, Spikes Asia, AdFest, AdStars, The Webbys, The FWA, CSS Design Awards and Japan Media Arts Festival.

Born in the Phillipines and grew up in the US and Spain, he’s “at home” in right now The angel around the world after a 20 year old backpack.

ABOUT DDB WORLDWIDE
DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been recognized by D&AD and ADC as Network of the Year 2021 as well as multiple awards from the Cannes International Festival of Creativity and the leading advertising publications and award ceremonies in the industry. The WARC has listed DDB as one of the top 3 global networks for 12 of the last 15 years. Clients on the network include Molson Coors, Volkswagen, McDonald’s, Unilever, Mars, Peloton, JetBlue, Johnson & Johnson and the US Army. Founded in 1949, DDB is part of the Omnicom Group (NYSE: OMC) and has more than 200 offices in over 70 countries with its flagship office in New York, NY.

ABOUT OMNICOM
Omnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s brand networks and numerous specialist firms provide advertising, strategic media planning and purchasing, digital and interactive marketing, direct and promotional marketing, public relations and other specialized communications services to over 5,000 customers in more than 70 countries.

CONTACT: Donna Tobin, Global Chief Marketing & Communications Officer; [email protected]

SOURCE DDB worldwide

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Eric Cruz joined DDB San Francisco as Executive Creative Director and will work with the current Executive Creative Director Ben Wolan.

Cruz is a self-proclaimed “hybrid creative” with 23 years of industry experience around the globe and has held various management positions at the agencies Sid Lee, AKQA, Leo Burnett and Wieden + Kennedy.

Cruz was most recently Sid Lee USA and Executive Creative Director of Digital Kitchen for innovation and design, building digital storytelling, products, platforms and experiences for clients such as Facebook Reality Labs, Tubi, Journi, the Los Angeles Rams and Warner Brothers. Before that he was ecd of AKQA Shanghai and headed the Greater China team for clients such as Nike, Jordan, Converse, Apple, Airbnb, NBA, Diageo, J&J, Gore-Tex and others. During his tenure as the creative director of Leo Burnett Malaysia, Cruz helped grow a 90-person agency into a 320-strong business.

“Eric represents both the momentum of our growth so far and important skills to help us start into the future. There is no doubt that he will be a fantastic partner for Ben and I am incredibly excited to see what this dynamic team will see in the future. ” John McCarthysaid President of DDB SF in a statement.

“Eric is different from me in a number of ways and he is very aware of that. I wanted a partner who had different skills and experiences than me, but who shared the same passion for creativity as me. Eric brings great design and experience skills and with his global lens he will help us create more unexpected stories, “added Wollan in a statement.

Cruz, born in the Philippines and raised in the USA and Spain, began his career at Wieden + Kennedy and spent over 11 years in Portland, Tokyo and London. He was co-founder and director of the W + K Tokyo Lab, the agency’s creative think tank and experimental music brand.

Cruz regularly lectures for the next generation of talent and has taught design, advertising, and moving media at the Center for Creative Studies Detroit, Temple University Tokyo, and The One Academy Kuala Lumpur. He was also a founding member of TEDx Shanghai.

“I came to DDB because I believe in their Unexpected Works creative philosophy, a mission to bring world class creativity in ways you did not expect. I loved it when Ari Weiss, global CCO, said, “As creatives, our job is not just to follow best practices, but to break them intelligently and rewrite the rules. The game has changed. The new world requires new rules. Beyond advertising, it is an invitation to shape and renew the way people experience and connect with brands. It’s an opportunity to reinvent brand engagement in the connected age. Unexpected Works is the ambition that unites us. ‘ That’s convincing. And I am very happy to be a part of it. “

Cruz has received several awards including Tokyo ADC, Cannes Lions, ADC New York, One Show, D&AD, Spikes Asia, AdFest, AdStars, The Webbys, The FWA, CSS Design Awards, and Japan Media Arts Festival.

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Green Bay Packers defensive backs coach and passing coordinator Jerry Gray is pleased with cornerback Eric Stokes’ performance so far and the rookie’s week 2 game should keep him moving on the field.

The Packers’ first-round pick, Stokes, played 44 snaps against the Detroit Lions, delivering two pass breakups and forcing a total of three imperfections.

“I think Eric is doing a really good job right now,” said Gray on Thursday. “He makes his pieces.”

Stokes only allowed one catch in his first two NFL games. He is also the top rated rookie cornerback on Pro Football Focus.

Gray said Stokes did an excellent job finding the ball in the air, especially breaking the fourth down pass in the end zone in the second half on Monday night. He believes that a young cornerback who is able to turn his head, find the ball in the air and not panic or grab the receiver is a confident cornerback.

“Making plays builds confidence, especially if you’re a rookie and have most of the balls coming your way,” said Gray.

Stokes was tight in cover and made a 4th and 1st throw against Quintez Cephus in the third quarter, which was an incompleteness and a major turning point in the Packers’ 35-17 win.

“That’ll justify him more games,” said Gray.

The Packers brought in Stokes as perimeter cornerback by bringing Kevin King and Jaire Alexander into the slot more against the Lions. Construction could continue on Sunday in San Francisco.

The performance wasn’t perfect. Stokes and King had coverage hiatus on the Lions ‘first touchdown pass, and the rookie wasn’t in a perfect position in Quarters coverage on the Lions’ second touchdown pass.

Gray said the Lions fooled Stokes’ eyes on Jared Goff’s touchdown pass to TJ Hockenson. With better discipline and more experience, the rookie would have fallen out of cover and had a chance of an interception.

“If you’re in the quarters, you should intercept the game,” said Gray.

Good, bad, and ugly from Packers’ Week 2 beating Lions

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