At KBIS, Plumbing Producers Worldwide Promotes Rethink Water Initiative – A Campaign for Protected, Clear Water for Future Generations

LAS VEGAS, February 01, 2023–(BUSINESS WIRE)–Plumbing Manufacturers International’s leadership and staff are leading a crusade for safe, clean water for future generations. Their latest stop is the Kitchen and Bath Industry Show (KBIS) 2023, where they are working this week to persuade policymakers and potential allies about the urgency of the association’s PMI’s Rethink Water initiative.

“All across the globe, we all need to rethink how we use water every day,” says Kerry Stackpole, PMI’s CEO and executive director. “Not only how do we use it, but how do we save as much as possible and make it safe for those who will need it in the future. Of all the facets of climate change, its impact on water may be the most profound. “

The enormousness of the challenge makes it somewhat intimidating to address. Where does one begin? Looking at it from the perspective of plumbing manufacturing, Stackpole said he believes you start with your strengths. “For more than 15 years, our industry has been making toilets, showerheads, faucets and other plumbing products that use water more efficiently than the older products most people still have in their homes. We simply need to install more of these WaterSense products, and the water savings will be substantial,” he explains.

That’s why PMI’s first Rethink Water project is legacy product replacement – replacing older, inefficient products with new, more-efficient WaterSense models. At KBIS, PMI hosted a Power Break and Briefing today to inform members, policymakers, other guests and media about the urgency of this project and the need to establish a robust public-private partnership to accomplish it.

EPA’s successful WaterSense program has proved its ability to save water

An Environmental Protection Agency program started in 2006, WaterSense has so far saved 6.4 trillion gallons of water, including 1.1 trillion in the last year counted alone, according to the program’s latest accomplishments report. To be certified to bear the WaterSense label, a plumbing product must use at least 20% less water than a product meeting federal standards established in 1994 by the Energy Policy Act (EPAct).

Story continues

American households use about 10 trillion gallons of water each year – which means last year, WaterSense products saved an amount equal to 11% of the total amount used by US households. That’s no easy achievement, but it’s nowhere near the potential of the WaterSense program. That’s because many households still don’t have WaterSense plumbing products installed.

A 2022 GMP Research study commissioned by PMI found that only 23% of California residences have toilets meeting WaterSense standards. More than half of these residences have WaterSense showerheads and faucets, but a strong minority does not, the study found. An earlier GMP study commissioned by PMI found that most states have WaterSense statistics similar to California’s.

PMI estimates that up to 326 billion gallons of water can be saved over 30 years in California by replacing the 26.1 million toilets not up to WaterSense standards with WaterSense toilets. By accelerating the replacement of these toilets, 65.3 billion gallons can be saved within five years, and 95.7 billion gallons within 10 years. Achieving similar savings in all 50 states can increase the gallons saved into the trillions.

But numerical estimates do not reflect the current situation. Because water-efficiency standards are currently set by states, PMI and its allies have started advocating state-by-state for robust legacy product replacement programs, starting with California and other western states having water supplies hit hard by the drought. PMI California government affairs consultant Jerry Desmond and PMI technical director Kyle Thompson have broached legacy product replacement with California water officials, with the hopes of building the idea into a bill this year.

Legacy product replacement isn’t a new idea

In California, toilet replacement or rebate programs have been implemented in Southern California, San Francisco, and other regions and municipalities.

San Antonio, Texas, had a decade-long program that delivered and replaced toilets free of charge until virtually no inefficient toilets were left to replace. Programs replacing toilets free of charge or via rebates have been implemented throughout the nation, primarily at the county or municipal level, in places including Dallas/Fort Worth, Maui, New York City, Seattle, and Tucson. Some of the programs have low income requirements.

Because these programs save water, PMI would like to see legacy product replacement scaled up into statewide programs through which the total savings would be immense. “Part of our challenge is to get policymakers and allies comfortable with audacious, bold solutions,” Stackpole stated. Compared to other water-related solutions on the drawing board, such as desalination and rainwater catchment, legacy product replacement on a larger scale is relatively modest, he explained. “Half-way solutions won’t solve the water crisis. We have to think bigger.”

PMI Board of Directors President Sal Gattone of LIXIL is working closely with Stackpole and the PMI board members on the legacy product replacement challenge. “During this time of climate change and uncertainty, we all need to acquire the role of a conservationist,” Gattone stated. “Modern life relies on the easy availability of water. This access assures our health and safety and our very survival. Hence, we need to collectively respond to water crises and actively work together on sustainable solutions.”

About Plumbing Manufacturers International

Plumbing Manufacturers International (PMI) is the trade association of plumbing product manufacturers that produce more than 90% of the United States’ plumbing products, represent more than 150 iconic brands, and develop safe, reliable and innovative water-efficient plumbing technologies. PMI members contribute more than 464,000 jobs and $85.5 billion in economic impact to America’s economy.

With a vision of safe, responsible plumbing – always, PMI advocates for plumbing product performance contributing to water efficiency and savings, sustainability, public health and safety, and consumer satisfaction through its Rethink Water initiative and other programs. PMI members manufacture water-efficient toilets, urinals, faucets, showerheads and other products at more than 70 locations across the country and market them online and in more than 24,000 home improvement stores, hardware stores and showrooms in all 50 states. For more information on PMI, contact the organization at 1750 Tysons Blvd., Ste. 1500, McLean, Va., 22102; phone: 847-481-5500; fax: 847-481-5501.

View source version on


Ray Valek,, 708-352-8695

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button