How San Francisco 49ers may also help Leeds United use Elland Street to match Premier League’s elite
Kieran Maguire believes Leeds United will draw on the experience of the San Francisco 49ers to develop Elland Road into a 55,000-seat source of income.
The whites have seen plans to expand their stadium approved by Leeds City Council after the club abandoned existing plans for Fullerton Park.
If Leeds United will cover the planning costs for the relocation of the current Parklife plans to the former Matthew Murray High School site, Leeds City Council will be involved in the new development.
The club had agreed plans to build new training facilities on the former school grounds in south Leeds, but upgrading Elland Road has a higher priority.
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Football finance expert Maguire believes Leeds will continue to seek to narrow the gap between the Premier League’s biggest clubs’ revenue from their stadiums with the knowledge of their 37% American investors.
“It definitely has the ability to make the asset work up a sweat, especially when development can sell quality seats,” Maguire told Football Insider.
“If you rent out your site for concerts, the organizer pays a fixed amount.
“The higher quality the stadium, the more the organizer is willing to pay.
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“I think Leeds will try to use the expertise of the San Francisco 49ers to expand the scope.
“They want to close the gap between their stadium revenues and the clubs that are currently benefiting from the Champions League.
“This ambitious development is one way to achieve this.”
