SAN FRANCISCO (CBS SF) – Miami Mayor Francis Suarez has launched a billboard and social media campaign to bring technicians out of their San Francisco offices by the COVID-19 pandemic into the sunshine State to pull, to lure.
Since last March, thousands of tech workers have moved from San Francisco to work from other parts of California and the country.
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In late November, a group of Hawaiian business leaders launched a campaign to promote the islands as an attractive location for a remote office with a view.
Texas had also been actively recruiting workers and tech companies. The software giant Oracle has announced that it will relocate its headquarters to Texas, as has Hewlett Packard Enterprise.
Over the summer, Palantir, a tech company with ties to the military and intelligence agencies, moved from Palo Alto to Colorado.
Now Miami is joining the siren call for workers with a giant billboard above the 9th Street exit of westbound I-80, which leads to Twitter’s huge San Francisco headquarters. The tech giant has told its employees that they will be working remotely until at least the summer.
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The billboard carries a simple message: “Are you thinking of moving to Maimi? DM me. ”- together with the Twitter address of Suarez.
Mayor @FrancisSuarez has taken # 305/954/561 Tech Relo + start-up recruitment to another level Well done my friend @GFRLAlliance @TechGateway @TechHubFL @refreshmiami @EndeavorMIA @FAUTechRunway @SFLinnovation pic.twitter.com/ IkC8rnt2bE
– Michael Udine (@Michaeludine) February 18, 2021
Are you thinking of moving to Miami?
You can’t make this stuff up … @ FrancisSuarez is the GOAT pic.twitter.com/nyIlOryOLT
– David Zinn (@dvdzinn) February 18, 2021
While the San Francisco exodus COVID-19 has gained national notoriety, a recent study by the San Francisco Chronicle, using new data from the United States Postal Service, showed that while workers are leaving the city, most remain on-site.
Postal analysis of address change requests over an eight-month period between March and November showed that the number of households leaving the high-priced San Francisco housing market skyrocketed by more than 77%.
More than 80,300 households moved in 2020. However, the majority moved to other Bay Area counties, including Alameda, San Mateo, Marin, Contra Costa, Santa Clara, and Sonoma.
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The postal service data showed that Los Angeles, San Diego, Napa and Riverside completed the top 10. The Lake Tahoe area has also become very popular with soaring property prices for those seeking mountain views from their home office.
