House Rental Tech Firm Exits San Francisco

Landing, a rental company, is moving its headquarters from SF to Birmingham. (Shutterstock)
MONTGOMERY, Ala. Landing, a home rental company founded by Shipt’s founder, is moving its headquarters from San Francisco to Birmingham.
Alabama Governor Kay Ivey announced the move Thursday morning. She said it would create 816 full-time positions.
“Landing is a fast growing company with an innovative business model and we are very excited to have its headquarters in Alabama,” said Ivey in a statement.
Landing uses a membership model to rent furnished and unfurnished apartments across the country. The company offers tenants flexibility by offering “flexible leases, concierge services, first-class furniture, basic equipment in stock and 24/7 support”. Members pay an annual membership of $ 199 and can rent at 81 locations, according to the company’s website.
“As a native of Birmingham, relocating our headquarters and expanding our team in Alabama was a natural transition,” said Bill Smith, Founder and CEO of Landing, in a statement.
Smith previously started Shipt, the app-based delivery service that was later developed by Target Corp.