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Child killed in treadmill accident in Peloton when CEO warns parents

A child was killed in an accident using a peloton treadmill. The company boss warned parents to keep young children away from the equipment. Peloton has grown in popularity over the past year as more people turn to their home exercise products while giving up their gym memberships amid the pandemic. John Foley, Peloton’s co-founder and CEO, emailed the owners of the Tread + on March 18 to inform them of the incident. “I’m turning to you today because I recently learned of a tragic accident involving a child and the Tread + that resulted in an unthinkable death,” he wrote. “While we’ve only known a small handful of incidents involving the Tread + involving children, everyone in Peloton is devastating and our hearts go out to the families affected.” Mr. Foley advised users to keep pets and children away from Peloton devices and to keep them safe when not in use. The company said it would not release any further details, including the child’s age and location. The Tread +, which retails for around $ 4,256 (£ 3,000), is not currently available in the UK. However, a lighter, cheaper model is available. Peloton, whose stationary exercise bike has achieved cult status in recent years, launched the Peloton Tread in 2018 and presented the updated Tread + model last autumn. The Tread + has a lamellar belt that reduces the impact on the body, while the Tread has a more classic, full-length running belt. Tread + is one of a range of Pelotons treadmills and motorcycles that have a screen that allows users to watch exercise videos and virtual workouts. Peloton shares fell more than 3 percent in New York trading on Thursday. In the United States, around 25,000 children are injured with exercise machines each year, with an average of 2,600 children ending up in the emergency room due to treadmill accidents.

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